Lil' Chief Records is an independent label formed in Auckland New Zealand in 2002 with the objective of championing local indie artists.
Within a short period of time Lil' Chief succeeded in helping to launch the international careers of many on its roster.
Now in its 20th year it continues to deliver music it believes in to fans around the globe.
For a detailed history, please take a look at this long-form article on Audioculture.